20.11.2009
Else Mobile (The Time Has Come)
Created for Else Mobile Phones as half viral campaign, half official website content and commissioned by The Visionaire Group in LA. ‘The Time Has Come’ acts as an intro for the new mobile device. The entire campaign was shot on location in downtown LA and California.
— (via Vimeo)
“Humans and data become closer. Technology was supposed to make our lives easier. Instead our live grow more complicated…”
“The Else UI can be operated by one hand in the one for the terminal of the overall touch panel. For instance, it can be operated to hold a strap. The one that manner of operation traces concentric circle menu displayed as shown in pie chart.” (via wirelesswatch.jp)
